SmallBizResource Blog -- Marketing
Google+Yahoo: You'll Feel It In Your Advertising Budget
Should the Google-Yahoo advertising deal comes to pass, you could find yourself paying more for search advertising.
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Marketing
Scream and Run: 5 Google Products To Avoid
Just because Google is so pervasive that it has transformed to verb status doesn't mean you should drink every cup of Kool-Aid the search giant offers.
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Internet | Marketing | Productivity | SmallBizResource | Software
Wednesday's Woman: Hear Our Ringtones Roar
Time to come clean: I don't own a smartphone. Yet. But with my wireless contract soon to expire, I'm ready to wipe the slate clean and join the 10.4 million women who bought a smartphone in 2007.
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Marketing | Mobility | Research | Women in Business
What's In A Name?
Why do small business owners mind being referred to as "small-business owners?"
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Wednesday's Woman: A Rocker Girl's Journey to Tech CEO
Who says rock and roll girls can't have high tech careers? Certainly not Cyndee Sugra, CEO of Studio 7 Media -- a tech development and design firm -- by day and lead guitarist for ElectroSonic, an indie rock band, by night. Sugra's career path, from full time rock musician to running a small business to doing both, demonstrates one woman's ability to integrate her diverse talents to ensure that she can indeed have it all.
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Internet | Marketing | SmallBizResource | Software | Women in Business
PowerPoint Masters: Stephen Colbert, Bill O'Reilly
For good or ill, PowerPoint is the lingua franca of corporate America. Smaller businesses that deliver polished, professional presentations signal potential clients, partners, and vendors that they're legit. For an example PowerPoint presentation mastery, look no further than two well-know basic cable bloviators.
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Marketing | SmallBizResource
A Call To the Home-Office Workforce
Some days I work at the desk in my oversized bedroom. Other times I plant myself at the dining room table, facing the backyard. During the summer I retreat to my windowless basement, where it stays cool.
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Marketing
11 Ways to Build an E-Mail Subscription List
What goes up must keep going up: Starting next week one measly stamp will cost us 42 freaking cents.
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Marketing
The Cheapest, Most Effective Marketing: Referrals, Done Right
For a small business, there is perhaps no more effective -- and no cheaper -- form of marketing than referrals. But getting good referrals for your small business is not as simple as it sounds, nor is it truly effective if not done well.
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Marketing
Takeaways From the Women Who Tech TeleSummit, Part 2
As promised, here are my thoughts following the second Women Who Tech TeleSummit panel I attended.
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Marketing | Women in Business
Entrepreneuer Gives Back
I haven't seen the numbers to confirm whether last night's "Idol Gives Back" show made the "googillions" that Ben Stiller hyped. But I do know about another charitable initiative set to launch next week that will enable entrepreneurs here at home to help budding businesses in third-world countries.
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Marketing
Takeaways From the Women Who Tech TeleSummit, Part 1
I had the opportunity to dial into a pair of thought-provoking panel sessions during last week's Women Who Tech TeleSummit -- a day's worth of phone conferences whose net proceeds were destined for the National Breast Cancer Coalition Fund.
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Marketing | Women in Business
Happy National Grammar Day
Presidential primaries aside, March 4th is a very important day.
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Google Sites -- New Web Publishing Tool Rises From Ashes of JotSpot
So you wanna set up your own Web site?
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Internet | Marketing | Software | Startups
MatchPoint.com Offers Yellow Pages Alternative
I recently had an interesting chat with Peter Adams, CEO of Matchpoint.com, which is dedicated to “providing small businesses with a really easy way to use the Net to acquire customers.” The company’s unique approach piqued my interest.
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Internet | Marketing | Retail | Startups
HP Launches Marketing Contest for Small Businesses
The following definition of "brand" comes straight out of Wikipedia.
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Marketing
15 Ways to Maintain Post-Holiday Momentum
I went to college with two kinds of students: those who partied away their first few years and played GPA catch-up later on, and those who hit the books from day one of freshmen year. Call me a nerd, but I was part of the latter group.
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Marketing
What Does Google Have To Say About You?
Consider this fact: 53% of people have gone online to search out information on both personal and business contacts. Do you know what the Web holds when it comes to your company information?
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Making The Perfect Business Pitch
You've got a great idea, you've got some tentative supporters and investors and the initial business pitch about your new service or product is taking shape. You can avoid striking out if you follow some good tips from an expert.
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Marketing
Is It All In The Name?
You've created a new company, but what should you call it? Don't rush this decision as your company's name is almost as valuable as having a product/service people want.
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I Can Be Had For Just A Fin
Ok I'm a complete hypocrite at times. There I was yesterday complaining about how consumers get sold a bill of goods with a savvy soft sell approach and I fell for it completely this morning.
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Yes Fruitcake Can Be A Good Thing To Give
The tidings are rolling in. Holiday email cards, wishes from vendors, links to sites flashing us all a Happy New Year. But so far the best gift I've gotten is a fruitcake.
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Spread Good Tidings
It's the season to be merry and jolly and giving and that means gifting loyal customers. Just don't be cheesy about it.
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Marketing
Making Web 2.0 Work For Your Small Business
You can't go anywhere online these days without hearing about Web 2.0 this and Web 2.0 that. But for small businesses, it can be difficult just to keep up with Web 2.0 developments, much less take advantage of them. HubSpot has a new product that aims to help.
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Internet | Marketing
Why You Need A Healthy View Of Failure
No, failure isn't something most people want to contemplate, harp on, or plan for. But you have to do all that and more if you're going to suceed. Failure is a huge boulder everyone must climb over or somehow get past.
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